Daxue Consulting – Market Research and Consulting China

For years, wine was closely tied to business dinners, gifting, imported prestige, and formal social occasions. That association weakened after COVID, but the decline did not mean that Chinese consumers lost interest in wine completely. The Chinese wine market...

New consumption habits calls for new consumer spaces. Market share of online purchases in China has declined from 27.6% in 2023 to 26.1% in 2025. Malls have always played an important role in China’s consumer markets, and with the quick rise of...

With a user base of 495 million, larger than the population of the United States, e-sports in China is a mature consumer industry. China measures its e-sports market in two ways. The narrower figure is industry income, revenue earned by ...

The global pickleball market is projected to rise from USD 2.2 billion in 2024 to USD 9.1 billion by 2034, a 15.3% CAGR. But China’s trajectory stands apart. While the sport has been widely associated with retirees in the US and club‑driven growth in Europe, China’s adoption ...

China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price r...