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The illustrator shares how she tackles complex ideas, balances editorial and commercial work, and how she’s built a sustainable freelance career in a changing creative landscape

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The work of parents all over the world is set to be undone by KFC Sweden’s new messaging in its first campaign with Uncommon Stockholm, which promotes selfish greed over sharing. The campaign is rooted in research that says that 7 in 10 Swedish 18-35-year-olds express feeling a sense of frustration when forced to share their fast food. Enter the new Bucket For One, which is s...


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The summer is here and so is degree show season, meaning the next generation of creatives are about to step into the industry. So we want to see what you’ve been working on. Each year, Gradwatch spotlights some of the most exciting emerging talent across design, illustration, advertising, photography and more. So, alongside visiting degree shows, we’re inviting graduating cre...


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With new investment transforming the competition, franchise identities are becoming as important as performances on the pitch. We speak to the team behind London Spirit’s refresh about balancing heritage and modern fandom

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We speak to Aurélia de Azambuja, senior designer at Base in Brussels, about how she remains committed to her personal values while serving the needs of clients

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