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AI search results in 2026 are changing how people discover, compare, and choose brands. Users may see an AI Overview in Google, ask a follow-up in Google AI Mode, compare options in ChatGPT search, check a cited answer in Perplexity, or receive a product recommendation through a shopping interface.
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In June 2016 we published a short, excited announcement. Google had named Coalition Technologies a Premier Google Partner, placing us among its most valued agencies worldwide. A decade later, we’ve held that distinction without interruption, through the rise of mobile, the fading third-party cookie, the shift to automated bidding, and now AI reshaping how people
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There’s a mistake that even some smart marketers make again and again and again. And it’s less of a technical failure, more of a bad assumption: they keep treating search engines and AI systems as if they think and act the way a person does.
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Every January, some ecommerce brands question whether their post-holiday wins are actually real. If a meaningful share of January sales were paid for with gift cards purchased during Q4, then January revenue could look stronger than the month’s true customer demand.
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Customer retention is the foundation no business can do without today, even those with a big marketing budget. Although customer acquisition may bring quick wins, customer retention is what keeps your engine running smoothly.
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