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The highly anticipated FIFA World Cup 2026™ is fast-approaching, and to elevate the watching experience at home for audiences in the region, talabat has partnered with TOD by beIN – the tournament’s exclusive streaming platform in the region. The partnership aims to bring fans a more seamless and rewarding match-day experience from home. Starting today, […]
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The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond stat...
The performance versus brand debate is often viewed as a budgeting question – 60:40 or 70:30? We assume that if we could agree on the ideal media investment split between brand and performance for our business, the problem would be solved. Having worked in the Middle East region for almost two decades, especially in categories […]
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For years, the Middle East was viewed as the growth engine for the luxury marketing landscape. It was a region where global brands could expand quickly, invest in high-visibility retail spaces and rely on aspiration-driven marketing to build demand. That model made sense at the time. But the market has evolved quickly, and consumer beh...
The Beauty Creator Club initiative, launched by L’Oréal Luxe Middle East in 2024, has expanded to include professional makeup artists. With this update, the initiative, which started as a space for emerging and established content creators to develop their work, brings both sides of the cosmetic beauty industry into the same room. The aim is […]
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