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Message History

Why disconnected CRM & data fragmentation limit personalisation

Siji Onabanjo

28/05/2026 In this Article

In the previous blog of this series,<...


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Beyond the store: Unlocking the hidden value of retail’s halo effect

Alice Breakwell

27/05/2026 In this Article The halo effect explained – and why it matters now

A consumer’s shopping experience is no longer a linear journey. They browse and research products online, visit physical stores, engage on social media and buy through...


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