Brainlabs

In late 2025, Meta quietly launched Reels TV, bringing Instagram content onto the living room screen. Most people wrote it off as a novelty. Reports have since emerged of Meta engaging supply-side platforms and TV hardware make...

We came away from LinkedIn’s Indie Summit last week with one number we can’t stop thinking about: 40% of B2B deals are lost to indecision, not to a competitor winning.

The first instinct is to treat that as a product problem or a pricing problem. But most of the time, it isn’t either of those things. The average B2B buying group is ten people: a CMO...

What does it actually take to influence someone in 2026? Not to reach them. Not to be seen by them. To actually shift what they think, feel, or buy.

Because the way most brands are approaching it right now isn’t working, and the numbers make that uncomfortable to ignore. Creator marketing, when it’s done right, delivers around £6.50 for every £1 spent. It’s one of t...

The era of creative scarcity is nearly over. As generative AI makes producing high-quality creative assets exponentially cheaper and faster, we are entering a new paradigm of “infinite creative”. This solves the traditional production bottleneck but creates a new, more complex challenge: in a world where we can make anything, how do we decide what to make?

This arti...

If you’ve been watching how Google has been positioning AI within search over the last couple of years, Google I/O this week confirmed what you were already sensing: the union between search and AI is closer than it’s ever been. Three product launches each point in the same direction, and while none of them represents a complete switch to AI mode (as some have been fearing), ...