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New Delhi: Niva Bupa Health Insurance announced the elevation of Akshat Misra to the position of Senior Vice President & Head – Growth Marketing.
In his expanded role, Misra will lead the company's marketing agenda, focusing on customer acquisition, performance marketing, brand development, and conversion optimisation. He will also oversee Niva Bupa's website and m...
New Delhi: There is a moment in every struggling brand's journey when someone in a boardroom suggests a rebrand: a new logo, fresh colours, and a punchy new tagline. And for a brief, optimistic period, it feels like a solution.
It rarely is. At least, not on its own.
The instinct is understandable. When a brand is under pressure, changing how it looks feels like...
New Delhi: Meta has announced the global expansion of its Business Agent, an artificial intelligence-powered tool designed to help businesses manage customer interactions across its messaging platforms. The company has also introduced the Meta Business Agent Platform, which provides infrastructure for businesses to build, customise and deploy AI agents at scale.
Accord...
New Delhi: Kuku Technologies, the parent company of Kuku FM and Kuku TV, has reportedly filed confidential draft papers with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).
As per media reports, the company is looking to raise between Rs 2,500 crore and Rs 3,500 crore through the issue and is targeting a valuation of up to Rs 15,...