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Summer engagement behaves differently.
People spend more time moving between experiences – traveling, attending events, scrolling socially, and interacting in shorter bursts throughout the day.
That creates more opportunities for promotions to become part of what people are already doing.
The strongest summer campaigns are designed to stay connec...
Instagram giveaways and TikTok sweepstakes are becoming more interactive as brands use chatbot auto-DM technology to turn social comments into real-time customer conversations.
Instead of asking users to search for links, leave the platform, or navigate disconnected landing pages, brands can now automatically send direct messages when someone comments on a giveaway ...