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B2B eCommerce Association's title: B2B eCommerce Network & Resource | B2B eCommerce Association

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Watch our webinar for a deeper recap of the key findings from the 2026 State of B2B Commerce Report developed in collaboration with B2B Online Insights and shopify.

In this session, François-Jérôme Gosselin, CEO of Novatize, explore the trends, challenges, and investment priorities shaping the future of B2B commerce for manufacturers, distributors, and wholesalers....


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The next wave of careers in B2B eCommerce will look a lot like the last one, built role by role, often by people willing to be first. That was the thread running through a recent conversation with Jessica Wetzel, Director of Product Management at


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Why AI agents won’t replace Procurement Infrastructure. They’ll depend on them.

Here is the version of the AI story that gets shared at every B2B conference right now: autonomous agents are coming for procurement. They will query supplier catalogs, evaluate options against contract terms, and execute purchase orders without a human ever touching th...


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Most B2B eCommerce projects do not fail because organizations lack commitment or investment. They fail because the decisions are made out of sequence, pricing rules live in spreadsheets while the ERP holds something different, and customer-facing portals launch before internal teams have a reason to trust them.


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eCommerce is now the #1 revenue-generating channel in B2B – and has been for four years running. But the data underneath that headline is sobering.

The Stakes: 80-95% Underperformance

Analysts estimate that as many as 80 to 95 percent of B2B eCommerce projects underperform or fail to meet adoption targets after launch.

The platforms that win the next f...


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