Athletech News

Five questions every operator should be asking any music or licensing partner —
before they sign

Music licensing might be the most misunderstood piece of compliance in fitness. I’ve spent
years building FitRadio because operators keep coming to us already in the hole — under-
licensed, audited, or paying for the wrong tier — and almost always for the same handful...

As member expectations shift to always-on engagement, fitness operators are rethinking how they respond, connect and convert in real time

The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.

What’s changing quickly is when tho...

Backed by Eagle Merchant Partners, the Club Pilates franchisee has expanded its footprint to 61 locations across multiple states

Aligned Fitness Holdings, a top Club Pilates franchisee, continues to grow its footprint, acquiring six Club Pilates studios in central New Jersey, marking its entrance into the Garden State.

With the deal, the company takes over two lo...

The biotech startup, co-founded by the CEO of Coinbase, is working to restore “youthful function” in old cells via epigenetic reprogramming

For all the buzz surrounding longevity, we may be closer than ever to making good on the possibility of living longer, and it comes courtesy of the largest internal organ: the liver.

NewLimit, the San Francisco biotech start...

Body20’s first Texas location is one of its strongest franchise operations, built on staff investment, culture and organic referrals

He didn’t know it at the time, but Austin Wighaman had it all when he tore his achilles playing flag football in 2020.

Having been a two-sport athlete at Texas State University, then getting into pharmaceutical and medical device s...