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About half of users decide whether to keep scrolling or install based on the first three frames they see in a store listing. That makes your ASO screenshots less of a design exercise and more of a conversion system. The problem is that most teams still treat app store optimization screenshots as static assets rather than as testing surfaces tied to user intent, category behav...

App store optimization for games has become the difference between launching a title and actually getting found. The mobile gaming market keeps growing, but attention is getting squeezed. Mobile gaming returned to growth with in-app purchase revenue up 4%, while engagement c...

Game studios with five people sometimes spend 10 hours per week reading reviews. That's two full days. Gone. Just reading what players wrote about your game.

iOS updates reviews every one to three hours. Google Play every 10 to 15 minutes if you connected your console. You check Monday morning and boom, 200 reviews waiting for you. Yay!

Someone on the team tries...

Getting the app store optimization title right looks simple until you see what it does. I’ve seen apps move from page two into the top five just by tightening keyword placement and aligning with real search intent. You get 30 characters on iOS and Google Play. That’s it. Every word in your ASO title has to carry ranking weight and still make sense to a human scanning results....

Introducing a different sort of article from what you’re used to! Insights from our R&D team that you can snag for yourself immediately. Enjoy!

This article has been prepared by Vladimir Ivanov, AI R&D Engineer at AppFollow.

I don't like writing tests. I like to release stuff to production instead!

We're a small team, div...