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Website title: Association of National Advertisers | ANA

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Indeed is launching "Jobs Need People," a brand campaign addressing the growing impersonality of job searching. With 81 percent of applicants never hearing back, the campaign may reshape how job seekers and employers connect.

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Fragmented SOW processes slow automation efforts across large advertisers. Drawing on Regeneron VP Sabrina Traskos' experience, this analysis explains why scope management success may depend more on organizational readiness than software selection.

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The 2026 FIFA World Cup may be the most complex omnichannel activation opportunity in a generation. Greg Joseph of StackAdapt joins the On Scope podcast to explore how programmatic precision and connected storytelling could help brands move beyond broadcast and meet consumers across every leg of the journey.

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Rising gas prices and tariff concerns are reshaping how Americans spend, travel, and plan. A new Reach3 Insights study finds 78 percent of U.S. adults report negative feelings about the economy, signaling a shift in consumer behavior that could affect brand strategy.

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More than half of ANA members say the pace of AI change feels overwhelming, yet 83.5 percent remain curious. The Hands-On AI Tool Sandbox Series shows how marketers could evaluate AI tools for real workflows, relevance, and long-term fit.

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