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Birla Opus Paints has launched a new campaign for Birla Opus Allwood under the theme ‘Khul Ke Jiyo’.

The film centres on a young boy returning home after a football match. As he recreates moments from the game, the living room becomes an extension of the football field, with furniture turning into goalposts, defenders, and spectators.

While the child jumps acros...

boAt has promoted Vedansh Kumar to the role of chief marketing officer (CMO).

Kumar announced the development through a LinkedIn post, where he reflected on his journey with the audio and wearables brand and acknowledged the leadership team that supported his growth within the organisation.

“There are brands you admire from a distan...

Royal Enfield Social Mission, in partnership with UNESCO, has premiered the fourth edition of The Great Himalayan Exploration, a four-part docu-series documenting the living heritage of Himachal Pradesh. The series is airing on National Geographic India and streaming on JioHotstar every Sunday at 8 pm.

The latest edition follows 20 rider-researchers selected from more ...

For decades, Indian luxury shoppers have followed a familiar ritual: browse locally, buy globally.

Whether it's a Loewe fragrance picked up in Paris, an AMI Paris sweatshirt bought in London, or a Jacquemus bag sourced from Dubai, many international luxury purchases have historically happened outside India. The appetite has existed, but the retail infrastructure often ...

After spending nearly two decades building GQ India into one of the country's most influential lifestyle brands, head of editorial content Che Kurrien believes the future of media lies less in chasing clicks and more in building communities.

As advertising markets become increasingly fragmented and platform algorithms continue to dictate audience...