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Buffering is the single largest driver of viewer abandonment in live streaming. Research consistently shows that more than 50% of viewers leave a live stream within 90 seconds of poor quality — and that each additional second of startup delay increases abandonment by over 6%. For OTT platforms, every buffering event is a direct cost: in viewer drop-off, subscription churn, a...

When millions of viewers watched the 2022 World Cup final through streaming platforms, some experienced the winning goal 30 seconds after others saw it on broadcast TV. That gap — invisible to most viewers until they are spoiled by a notification — is the latency problem that the streaming industry has spent years trying to solve.

Low latency streaming is no longer...